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Public Relations – Idagu David

Brief

Idagu David is a communication strategist and works to help organizations, brands and individuals define and clarify their message and get it out to the right audience, using the most effective channels and strategies.

He is the Head of Corporate Communication and Public Relations of the Solalina Investment Group and the parent company – Modickson Consortium; overseeing and providing guidance in marketing, digital marketing, customer service and business development.

With 7years (plus) experience and training in corporate communication, brand strategy and marketing,  Idagu has worked on a wide array of projects that required skills in public relations planning, brand communication, media relations, content creation, PR writing, marketing research and analysis, brand storytelling, digital marketing and design thinking.

Prior to his current role, he has worked as Account Manager with GRAYLING PR and as well as Senior consultant for C.Moore Media international Public Relations; London headquartered and New- York based communication agencies respectively.

He was also the head of Strategy for Public Relations Academy Nigeria as well handles Media relations for Africa’s biggest digital and media event- Social Media Week Lagos.

During this period, he has worked with both local and international brands as Konga, Chivas, Hennessy, Jameson, Moet, Social Media Week Lagos and with media organizations including CNN, BBC, Huffington post,  Channels TV, Business day and more.

 

CORE SKILLS:  

 Strategy planning, Public relations execution, content creation and deployment, digital and social media engagement, public relations writing, design thinking problem solving methodology, public speaking and presentation skills.

ACADEMIC AND PERSONAL DEVELOPMENT  TRAINING

 MSc Public Relations (Marketing option)                           2018

IDEO Design thinking Course                                               2016               

Daystar Leadership Academy                                               2013   

University of East Anglia UK                                                 2013               

Samsung Sales Academy                                                      2010                           

Higher National Diploma (HND) in Public relations             2008

                                

ARTICLES IN LOCAL/INTERNATIONAL PUBLICATIONS

 

Contributing author: Nigeria Social Responsibility and Enterprise Reporting

(SERA AWARDS)

  • Recession: Why (Nigerian) companies should invest more in Public Relations, Branding and Digital marketing (2016)
  • Innovation, corporate culture and the game of ping-pong (2014)
  • OUTnovation : when innovation is no longer enough (2013)
  • Corporate social Responsibility and SMEs: Getting Good doing Good (2012)

AWARDS/ PROFESSIONAL MEMBERSHIPS

  • Associate member, Nigerian Institute of Public Relations (Anipr)
  • International TEDx Fellow 2013 (Guest speaker at TEDx Independently organized event)
  • International Youth Foundation and Samsung Certificate of proficiency in Sales Management
  • Recipient of the World Bank Diploma for entrepreneurship