To achieve the benefits of effective communication within the workplace, the organisation top down are ought to be all fully involve to communicate effectively. Companies that practice effective communication are expected to have robust communication flow from managers to employees, adequately tools for effective communication, and the provision of training and coaching for managers to improving their communication skills.
It has been argued that the different between effective communication and communication is that communication is the transfer of information between two parties, while effective communication involves when the information transferred between individuals and organisations are clear, complete, correct and helps in achieving the main purpose of the messages that are been transferred.
It is important to understand the impacts of effective communication within teams and in the organisations itself as it is proven that teams and organisations that practice and understand effective communication are mostly successful. Besides, Kushal (2009) stressed that “effective communication is the life blood of every organisation”, that is to say teams and companies that do not communicate effectively are likely not to succeed.
Benefits to Teams
Most organisations do encourage creation of teams within their companies because of the positive gains that these teams produce in the workplace. Around 84% of team members interviewed in different business sectors admitted that effective communication is important in setting up a successful team.
Some of the benefits of effective communication to teams within an organisation include the maintenance of team culture and understanding. This implies that teams for example that comprises of individuals from different cultural background that communicate effectively are able to create a unique team culture and they easily understand how their teams operate. Also, effective communication enhance group deliberation as Wood argue that it allow teams to engage in quality discussion on issues which will then lead to better decision making.
Likewise, effective communication improves team productivity. Even though Downs & Adrian (2013) stressed that it is hard to measure the linkage between effective communication and productivity, however, they highlighted that teams that have good communication relationships “has a more powerful predictor of profitability”. High performance derived from teams is as a result of effective communication within an organisation. The sense of participation, not feeling isolated, and taking efficient actions are part of the benefits that teams derive from effective communication.
Benefits to Organisations
Research has proven that effective communication skill is ranked high in any organisation that wishes to succeed. Overall organizational productivity and employees’ satisfaction are enhanced by effective communication. Effective communication in organisation enhances staffs moral, ensuring relationship with customers, suppliers, and other members of the organisation grow stronger.
From the manager perspective, effective communication allows managers to properly manage their workforce. This is the reason Miller argued that the most vital duty of managers is to ensure there is effective communication in their workplace which would help reduce many prospective management problems within their organisations.
Furthermore, effective communication helps reduce the level of conflict within an organisation. This enable employees and employers understand what is expected of them and are able to take efficient actions in attaining their company goals. As a result, the causes of conflicts that can occur within the organisation are minimized.
Solalina Investment Group is to ensure its managers and employees are effective communicators. Creating a platform for managers to communicate openly and honestly would make a massive difference and ensure the company’s growth. All channels of communication tools are not only to be known to managers and employees but also be taught how to use them effectively.
Written by: Business Development Research & Marketing Department